Specificity & Cascade Rule Css External, Internal, Inline Style Sheets

External Style Sheet:
Enter Following Code between HEAD tags of web page.
eg. Available Continued Link
This will links to your .css file once you define your path.
NOTE:
(Site Editor does not allow CSS Code but can view Article Continued Link)

eg. @import method – use within the STYLE tags:
Available Continued Link

eg. import file within a CSS style sheet: @import
Available Continued Link
(NOTE: @import rule must come before all other content in .css (comments included) or .css may not load properly)
(Efficient; global changes for large web sites can occur automatically by altering only one file. Ensures a consistent look, easier maintenance, improved flexibility for updating, saves download times (style sheet is cached, net weight of page decreases).

Internal Styles are EMBEDDED within HEAD tags using STYLE tags
eg. Available Continued Link
(NOTE: Styles within this method SUPERSEDE styles in External Sheets).
(Increases load time but useful if testing pages; saves time)
(NOTE: The More Specific Rule between internal and external style sheets WINS the SPECIFICITY contest).

Inline Style Attribute:
Code is entered within tags using the XHTML style attribute (this case paragraph tags).
eg. p tags Available Continued Link
(Inline styles have the highest priority, HOWEVER keep in mind this could interfere with the Cascade Rule. Benefit; quick to alter one-off or less occurring situations). This method mixes content with presentation losing many of the advantages of style sheets.

The Cascade Rule influences the flow down effect of the CSS selectors with a Weight or Order of importance assisting browsers to interpret hierarchy of selectors to parse. Basically it Resolves conflict between selectors.
Specificity (determines how specific a CSS rule is) it’s determined by ID attribute count, how many pseudo-classes are in the selector, and number of element names in the selector.

The rule coded last takes precedence if two+ style rules are considered equal in specificity.

Specificity is calculated by ranking selectors; Inline Selector TOP > NEXT ID’s Selector > THEN classes/pseudo class Selectors > LAST Tag Elements/pseudo elements (CSS 2.1). Calculation represented in this fashion 0-0-1-1 (the higher number wins specificity race).

Remember Inline Styles take Precedence over ALL.

COMPLETE ARTICLE Includes Specificity Calculation Continued Authors Link

Simple Web Design Tips For Better Performance

A business website is like your office online. It needs to be reliable and unlike an offline business a website is live 24/7. Your website needs to give a user what he is looking for. Below are a few web design tips to help increase a website performance.

Website Navigation

A user must be able to browse your website easily. The need to find what they are looking for within a few clicks else they will just leave. The navigation bar must be available as the website loads. It should be on top or left preferably. While browsing around, one should easily be able to go back to the previous page or return to the homepage. If using images in your navigation bar, it is good to tag them properly in case there is a problem loading the images.

Loading Time

Your website has to load within a few seconds. No one would wait for more than a minute for a web page to load. Know that the information provided on your website can easily be found elsewhere, internet surfers are impatient and they need information fast. To decrease loading time, you can remove large images, long pages can be broken in two so they load faster, minimize the use of flash animations whenever possible. Like these there are many useless things you can remove from your website to improve the load time. If however your website is still slow, you might consider changing host.

Website Resolution

These days computer monitors keep getting bigger and bigger 1600*1200 and over. You may also have one of those high resolution screens but no everyone has. The majority of web users have screen resolution 1280*1024 according to surveys. It is good to use this resolution as it will fit well in higher resolution screens and still look good in lower ones.

By following the tips above your website will perform at its best performance which in turn will reflect positively on your business.

Webline Ltd offers quality web design services to meet your needs. Visit www.WeblineUK.com for more information.

Disadvantages Of Booking Online On Travel Portals

Online travel portal allows the customer to find the various destination of their choice, Information related to the place, availability, price comparison and hotel reservation or if they are looking for any package then they can also find with the help of the Various Vacation Package Booking. A traveler can enjoy a fast and efficient search for your travel need with the help of Online Travel Portals. Prior to the invention of Internet People used to visit the Travel agents and Tour operators for their Hotel Booking, Car Reservation or Excursion. But What I have seen that though the Online Travel Portals offers so options available to the end customer it still fails to attract the maximum number of Target Audience. We will discuss what are those Disadvantages of Travel Portals in the below.

1) Limited Options: Travel Agents who are offering good rates may not have the online Travel Booking Engine where the customer can directly book his Tickets and get the confirmation.

2) Real Time Confirmation: Many Tour Operators System will allow the customer to book online but do not offer real time confirmation.

3) Hidden fees and Security: Travel Agents and Tour operators they often advertise low rates to attract the customer but then they charge some hidden fees. Booking Travel Online requires to pay some amount to pay in advance this will put the customer in risk through an insecure website.

4) Paid Advertisements: Booking online will rarely gives a Customer to speak with someone about the service. There might be a case that Customer will find a testimonials on the website of Travel Agents and Supplier website but you can be never sure weather it is paid advertisement or genuine.

5) Specific Needs: Customer cannot confirm the specific requirement while making the Online Booking through the Hotel Reservation System.

Laptop Theft – Analysis

Statistics

*A laptop is stolen every 53 seconds in the USA – Symantec
*Over 600,000 laptops are stolen each year in the USA – Safeware Insurance Agency
*97% of these laptops are never recovered – FBI
*The second most common crime, just after identity theft, is laptop theft – FBI
*Lost or stolen laptops are the top culprit of data leaks/breaches, accounting for 45% (of all the incidents studied) – The Identity Theft Resource Center
*Laptops are the number-one item stolen in San Francisco – San Francisco Police Department

The Fear of Theft

As laptops become more common, the laptop theft rate is also rising at an alarming pace. Laptops are a favorite item among thieves due to the ease in which they can be transported and resold.
*Portability and complacency make laptops an easy steal – Montreal Mirror, October 5, 2006
*Laptops have legs. You need to keep them chained (even at home) – Safety tip from a personal blog

Where Laptops are Stolen – Locations

Nowadays people take their laptops with them everywhere. In addition to work, school and travel, the proliferation of wireless internet hot zones have people bringing laptops out in the street, using them in public cafes.
*Police say normally quiet cafes are becoming hunting grounds for laptop bandits – San Francisco Chronicle, April 8, 2006
*”Where else do you have a thousand-dollar item sitting on a table in a coffee shop?” – San Francisco Chronicle, April 8, 2006
*University campuses are turning out to be a crook’s best friend. Jacques Lachance, a security investigator at Concordia University, estimates that one laptop a week is stolen at the University. – Montreal Mirror, October 5, 2006
*Thieves are also making a killing stealing laptops from cars. According to the Montreal Police Service, 3,928 portable computers were stolen from vehicles last year, up from 2,870 reported thefts the year before. “Sometimes students will lock their laptop in their car but it’s still visible,” Lachance says. “Or they’ll think it’s secure in the trunk, but people watch them go to their car, and later they’ll just break through the trunk.” – Montreal Mirror, October 5, 2006
*Many airports are full of professional thieves who make a living from stealing laptops and selling the content of the hard drive to the highest bidder. – Traveling Light, The Entourage Help Page

Aftermath

Once your laptop is stolen, the likelihood of recovering anything from your loss is quite slim. Losing your laptop is devastating and quite costly when you consider the priceless photos, files and personal information you have stored, in addition to the expensive hardware.
*There is nothing that can prepare you for the feeling of loss and the dread that comes with knowing that your personal data is gone forever. While it is very inconvenient and can be very expensive to replace the laptop itself, NOTHING can replace the hours of hard work that is stored on your computer. – The UK Web Design Company
*”Three months after I lost my laptop and started rebuilding my files, I still have only one third of my data recovered,” says Ms. Gilbert. “It will be at least six months before I will reach full productivity, and I’ll never have everything back”. She lost sleep and spent countless anxious weeks worrying about client information and how she was going to stay on top of her projects. “I never want to go through it again,” says Gilbert. – Lessons in Data Loss: A Case Study, Data Deposit Box
*For personal computer users there are mp3 playlists, emails, personal photo albums, and other important files. For the professional computer user, the stakes are higher…perhaps it’s the accounting data for your company’s 3rd quarter earnings, the PowerPoint presentation you will be giving to the CEO on Thursday afternoon, or the proposal that needs to be sent to the European office A.S.A.P. There are some real horror stories about the financial impact to a corporation of having its entire five-year marketing plan stolen along with someone’s laptop. – The UK Web Design Company
*Dr Chetan Ruprai, 28, a specialist registrar in the maternity ward at York Hospital, is desperate to get her laptop back. The machine contains three years worth of painstaking medical research which cannot be replaced and is vital to her career. “This is very distressing and I will do anything to get it back” she said. – The Press, January 27, 2007
*I was out the cost of the laptop plus I had to redo 3 websites I built. Backups were stolen too. The theft of my laptop cost me thousands. – Personal blog post
*Of course I filed a police report, but I’ve already said goodbye to years and years worth of memories. Photos, videos, documents… some (very few) of which were backed up but most are now in the hands of a thief. – Personal blog post

Besides storing all your invaluable data, laptops also serve as an extremely important work, communication and entertainment tool. In our computer dependent society, it’s not surprising that victims of laptop theft often feel an immense sense of loss and anguish.
*Losing a laptop is a traumatic experience… I know it was a total disaster for me. All my email was gone, my photos from the Russia/Ukraine holiday, the new OKS features I wrote on the plane coming here, and so on. Of course, I was left without my slides for my meeting the next day, and with no laptop to conduct my course Wednesday-Friday. – Personal blog post
*After my laptop was stolen, I definitely had a good cry. There’s a feeling of depression perhaps and certainly futility. I miss the first computer that was truly mine. I liked that laptop! I’m missing my pictures and notes. I’m missing the Mac software I had figured out how to use. Without a computer, I can’t send email or blog. I can’t watch videos. Having my laptop stolen affected my lifestyle, my community, my mental and emotional wellbeing. I was mad that my family and I had to pay the price for someone else’s actions with both time and money… – Personal blog post
*You can steal my car, my money, my shoes, I don’t really care, but don’t steal my damn laptop! – Personal blog post
*Oh I had insurance. Insurance doesn’t cover weeks of modeling time done on my laptop, or a sketchbook nearly filled with drawings or notes. So as all the other architecture students are looking forward to a break from the studio, a time to spend with family at the dinner table enjoying Thanksgiving and in front of the TV enjoying football and beer, I look forward to 100 hours in front of a drafting table and a laptop borrowed from the school, drafting and CADing to my hearts content. Why me? Why now? What did I do to deserve this? – Personal blog post
*I’m a graduate Professional Writing student at USC. I write fiction, nonfiction and screenplays. As a result of the theft of my laptop, I lost some pieces I had written, I had to buy a new laptop, and I was pained emotionally because of the incident. I felt, and still feel very wronged, and taken. It makes me sick to know someone has my laptop with my personal files. – Personal blog post
*It was like you cut off my arm. I had my whole life on my laptop. Two novels, years of photos, work files, and more. Since I’m a full-time volunteer these days, I have no money to buy a new computer. – Personal blog post
*As I slept, someone entered the house and stole my laptop, backpack, wallet, cell phone, and iPod. All while I slept. My life revolves around that laptop and the loss is monumental to me. – Personal blog post
*Fortunately, whoever entered my abode and took my possessions didn’t kill or maim me. But the loss of my LIFE, which was entirely wrapped up in that laptop, is almost too much for me to bear. All day I’ve been making phone calls, leaning on good friends for support, and changing what passcodes I can in an attempt to thwart the upcoming identity theft, or whatever else the thief decides to do with my personal information. – Personal blog post

Small businesses might have the most to lose when a laptop goes missing. The loss of vital data such as client information, accounting records or business plans could all spell disaster for a small business.

*The day my laptop was stolen almost killed my business. The laptop can be replaced. However the loss of critical DATA was the biggest risk my business has ever faced. – The UK Web Design Company
*Users today store more mission-critical data than ever before, so a lost laptop is a huge issue for a small business owner. In total, 7 out of 10 small businesses go bankrupt within a year of experiencing a major data loss. – Lessons in Data Loss: A Case Study, Data Deposit Box

As seen in the news recently, even large companies such as Boeing and Fidelity are not immune to theft. Both have had laptops stolen from employees that contained very critical data pertaining to hundreds of thousands of people, putting these innocent victims at risk for identity theft, credit card fraud and a slew of other dangers.
*”2006: The Year of the Stolen Laptop” – Forbes, September 7, 2006
*Boeing disclosed that files containing Social Security numbers, names and home addresses of 382,000 current and former employees were compromised when an unencrypted laptop was stolen from an employee’s car. – MSNBC, December 13, 2006
*The University of California, Berkeley, is warning more than 98,000 people that the theft of a laptop from its graduate school admissions office has exposed their personal information. Files on the laptop contained names, dates of birth, addresses and Social Security numbers of 98,369 graduate students or graduate-school applicants. The files go back three decades in some cases. – CNN, March 28, 2005
*Financial services giant Fidelity Investments confirmed that a laptop containing the personal information of almost 200,000 Hewlett-Packard employees was stolen from its property. – CNN, March 23, 2006
*Georgia-based Emory Healthcare reports that a laptop containing information on 38,000 of its patients was stolen. The missing laptop contained information on patients who had been treated for cancer at Emory Hospital, Emory Crawford Long Hospital, and Grady Memorial Hospital. The data included names, addresses and Social Security numbers.
The theft of patients’ medical records is a growing concern, particularly as these records can be used to engage in “medical identity theft”. Thieves can use stolen identities not only to obtain credit and loans, but to get expensive medical procedures that they might not have otherwise been able to afford, running up thousands in debt in the process.
Patients who have been hit with medical identity theft can find their insurance premiums skyrocketing, and can face large medical bills for procedures they never had. – ConsumerAffairs.com, January 8, 2006

Without a doubt laptop theft is a real concern, but you can minimise the risk by using one of the secure laptop bags with built-in anti-theft features that are available from Pacsafe. They have models available for both men and women, if you are concerned about the risk of your laptop being stolen then take a look at the MetroSafe 300 Secure Laptop Case.

London Web Design And Branding Company

Understanding What A Brand Is and Isnt
Branding is less about getting target market customers to choose your company over the competition and more about getting your target market to see that your company is the only one that provides a solution to their problem.
London web Design Company will clarify what the objectives that an effective brand must achieve:
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Cements user loyalty
Its important to understand that you wont succeed in branding unless you understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies throughout your company at every point of public contact.
Your brand resides within the hearts and minds of your customers, clients and prospects. It is the sum total of their experiences and perceptions, some of which you can influence and some of which you cannot.
Because businesses battle day-in and day-out to not only retain existing customers but gain new ones, having a strong brand can be invaluable. Its important that you spend time in researching, defining and strengthening your brand. After all, your brand is something of a promise to your customers. Its the foundational piece of your marketing communications, and something you dont want to be without.

Its important to define your companys brand identity (or products personality) before you spend any money at all on advertising or marketing. Many people mistakenly use the terms branding, marketing, public relations and advertising interchangeable, but theyre not the same. If you start spending money on marketing, public relations and advertising without first establishing a solid brand, youll find that it is money wasted. Branding happens before these other activities.
At Kings Cross Media, London leading Web Design Company, they first create the brand and then then raise awareness of it.
Branding isnt just about awareness; its about your personality. Most people are aware of cancer, but how many people want it? Branding is about getting your customers to see you as the only solution to their problem. Once youre viewed as “the only” such company, theres suddenly no other place for your customers to go. This means your customers will pay a premium for your brand.
Your product or service is not your brand and neither is your logo or business card. Your brand is the genuine personality of your business. Your brand is what your company stands for and what it is known for. Look in the mirror and ask yourself what you stand for and then go around the room and ask company leaders what they think the company stands for. Settle on one or two brand pillars and build your brand around them. If you cant define your brand, then your customers wont be able to either. And then you run the risk of having someone else define your brand for you probably one of your competitors.
Think of a brand as a promise and branding as the act of devising the promise your company makes to the world. Marketing, on the other hand, is the strategy that differentiates your companys brand promise from all the other brand promises offered by companies in your industry sector. Marketing is like a toolbox that contains branding, advertising, direct mail, market research, public relations and other business development tools.
Your brand is your lifestyle so if you havent taken the time to specify your companys brand, doesnt spend another dime on marketing, advertising or public relations activities until you do.