Web Design Melbourne How Your Online Business Can Be Transformed Into A Thriving Cash Cow

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If you plan to enjoy any online success, it is vital that you have a well-designed website. Such a site will look clean, neat and professional, and it will attract visitors. Sites that are well designed will leave a good impression with your customers, and it will be this impression that will keep them coming back to you repeatedly. If you do not want to spend time working on web design, or if you do not possess a whole lot of web design experience, then it is essential that you hire professionals to do the work. If you are starting an online business and are in need of top-of-the-line web design services and you reside in the Melbourne area, web design Melbourne companies will be able to provide you with what you need to succeed on the net.

A quality web design Melbourne company will make sure your site is designed to your specifications. However you want the web design company to construct your site let them know. They will make your dreams come to life on the web. The staff at a top notch web design Melbourne company are well trained in all web design and development languages, thus nothing will be too difficult for them to accomplish.

Another benefit to having your site built by a Web design Melbourne company is that your website will also be SEO friendly. Part of a good SEO campaign is to have your site designed in such a way that the search engines will be able to easily read it. This means that your site will have a properly designed sitemap, pages that are written in clean HTML, metatags, keywords in anchor text and headings, keywords in bolded text and keywords in the URL as well as the links. When your site is designed in this fashion, the rest of the SEO campaign will be a cinch. All you will need to do in order to obtain outstanding SEO results is focus on building your backlinks and come up with a strong off site SEO strategy. Then, you will be able to expect your profits to soar.

When you have a professional web design Melbourne company build your website for you, you will have the peace of mind knowing that your site is done right. You can also count on your site being search engine friendly, enabling it to be properly optimized for SEO campaigns. Your well-done, professionally designed, attractive website will be transformed into a thriving cash cow, as customers will come and want to remain your customer for life. They will refer others to you also, allowing your business to grow substantially.

Html5 – Not Designed For Business Applications

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HTML5 – Not Designed for Business Applications

HTML5 is the next version of HTML to come along since version 4.0 in 1997.

HTML is an acronym for Hyper Text Markup Language and HTML elements are the basic building-blocks of web pages. The Internet would not exist as we know it today without HTML.

But HTML is not a programming language at all. This concept is confusing to some people. Web pages rely on a scripting language such as JavaScript in order to respond to user input. Think of it as HTML being a car and JavaScript being the engine.

JavaScript was introduced in 1995 by Netscape and coincidentally, that’s when the web started to really “take off”. This is an important fact to consider before we dig deeper into HTML5.

The open source nature of HTML and JavaScript has contributed to the growth of the Internet as a whole. Source code and design ideas are often borrowed from around the web and even from competitor’s web sites. This is facilitated by the fact that HTML and JavaScript are impossible to hide or protect.

HTML5 is no different!

There has been a lot of talk about HTML5 over the past couple of years and developers think that HTML5 is “cool” and “fun” to work with. But the logic ends there.

As usual with most new technologies, there has been confusion and misinformation over when HTML5 should be used and for what purpose. We aim to enlighten you about what HTML5 can and can’t do in this article.

New Features Same Old Concept

HTML5 includes new features such as the “Canvas” element, along with audio, video and Scalable Vector Graphics (SVG) content, some of which replace the “object” tags of HTML4. There have also been some modifications and standardization of tags such as (a, cite, menu) but the basic concept of HTML remains the same in HTML5.

Who’s Promoting HTML5?

HTML5 was originally proposed by Opera Software (makers of the Opera web browser) and designed by the World Wide Web Consortium, also known as W3C.

An important point is that the W3C has been criticized as being dominated by larger organizations and thus writing standards that represent their interests.

The large organizations (Apple, Microsoft, Adobe, Google and Facebook) have promoted HTML5 as the most up to date technology for web development. In fact the late Steve Jobs termed HTML5 as the win-win solution for consuming any kind of web content on all types of web platforms. But it is important to note that Apple, Microsoft, Google and Facebook each have an incentive for promoting HTML5; each own and operate very profitable “app” stores such as the Windows Marketplace, Google App Store, iTunes App Store, Facebook Canvas Apps, etc. Protection of intellectual property and trade secrets is of little or no concern to those companies and in fact it is almost a conflict of interest.

Fact #1: HTML5 is based on JavaScript, which is impossible to protect. Yes, that’s a fact!

As we discussed a moment ago, JavaScript is the core “language” of HTML5, whose source code is impossible to protect. The most evident reason is that anyone can view HTML5 and JavaScript source by just a simple click. JavaScript was never intended to be anything more than an engine for client-server communication and re-useable web content, including menus, buttons, tabs and the like.

Developers may argue that they can mangle JavaScript source code by obfuscation and pseudo-encryption (such as “minification”, where the code is compressed and “minified”). But this is a dangerously false sense of security. Any skilled developer can reverse engineer a “minified” or “obfuscated” JavaScript application. By design, JavaScript cannot be encrypted and it cannot be hidden. JavaScript files must be downloaded in order to run in a web browser.

To make matters worse, JavaScript also cannot be locked down to a specific web domain.

The code is accessible to be hacked by any competitor. No matter how many steps are taken to hide the JavaScript, the web browser eventually downloads the JavaScript file to run it within the client’s web browser.

For comparison, hacking a Flash or Silverlight application just by viewing the source is not very easy but anyone with a little knowledge of HTML5 can do it in minutes.

The hacks of famous HTML5 games like AngryBirds, Texas Holdem and many others are excellent examples of the insecure techniques employed by HTML5 developers. All security measures are useless once the code has been obtained and reverse engineered. No matter what any HTML5 or JavaScript developer may claim, these facts are true and irrefutable!

Fact #2: The concept of HTML5 Canvas is nothing new.

As we discussed already, HTML5 is based on the same concepts of HTML4. The most useful and talked about feature of HTML5 is the new “Canvas” object. Canvas makes it easy for JavaScript developers to “paint” within a web browser, simplifying the design of applications that utilize graphics. But you may be surprised to know that this functionality has been available in a simulated manner with very little attention since the release of HTML4.

Fact #3: There is a widespread misconception about HTML5

HTML5 has been labeled as a “cross platform programming language” which is a serious misconception. It is true that HTML5 is capable of running on all types of platforms such as Windows, Linux, Android and other mobile operating systems but let’s not forget that HTML5 is nothing more than web page markup, which is controlled by JavaScript. Classifying HTML5 and JavaScript as a true programming language would be incorrect. It is a browser integrated language that cannot utilize all the features of the underlying operating system.

When Should You Use HTML5?

The answer is quite simple. Use HTML5 when you do not care about your source code, intellectual property, or trade secrets. If you do not care that a competitor may steal your source code after it has been uploaded to your web site then use HTML5. As you can see, HTML5 is perfect for buttons, menus and website specific content, for which it was designed.

The Bottom Line – Better Options Available

The bottom line is that HTML5 and JavaScript are great for a lot of things, but you can’t effectively protect anything that you develop with them. This clearly doesn’t add up if you are using these technologies for developing business applications, which they were not designed for.

If you are developing a web application then consider using Flash or Silverlight, both of which run in all popular web browsers for desktop operating system, including Windows, Mac and Linux.

If you are developing a mobile application, there are far better options for iPhone, iPad and Android development that afford better protection of trade secrets, better security, performance and usability for the end user and also allow you to take advantage of the native features of the underlying operating systems. For iOS (iPad and iPhone), use the Object C programming language. For Android, use the Java programming language.

For Windows development, consider C++, C#, Delphi or other proven languages.

Although slightly more difficult to develop with, Objective C, C++, C#, Java and other low level languages are always the best option no matter if you are developing desktop, web, or mobile applications.

Permission to Redistribute

Copyright (c) 2012 by Modulus Financial Engineering, Inc. http://www.modulusfe.com All rights reserved. Permission is hereby granted to redistribute the article providing this copyright notice remains in place.

About the Author

Richard Gardner is Founder/CEO of Modulus Financial Engineering, Inc. In addition to his leadership role of the firms team members, Richard is an influential member of the financial technology industry at large, a globally-respected professional trader and software engineer, a guest speaker at industry conferences and among the inventors on over 70 technology patents.

Know Your Options Before Selecting The Best Professional Web Design Company

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The first look of a website is the core of success to any online business. Professional web design company holds the responsibility of making the website accustomed to potential buyers needs and that of search engines. Search engines too like the optimized and structured websites while ranking them in search results.

When the task of a website development is initiated, the very first challenge for the custom web designer and web owner is to select the right web development platform. Popular options are PHP, .NET and JSP. Each has some plus and minus points to be compared.

PHP is a popular open source text scripting language to be embedded with HTML pages. Extension of website is quite easy. ASP.NET is a proprietary platform of Microsoft. It is not free but it offers many unique features. Website constructed over this platform is considered more secured because HTML source codes are not visible. JSP is server side technology that is the proprietary platform of Sun Microsystems. It was introduced to compete with ASP.NET and PHP.

Selection of web design tools also creates a huge difference in the look of website. Fireworks, Adobe Dreamweaver, Panic Coda, Adobe Photoshop and Firebug are popular web design tools that most of custom web designers love to play with. Other options you may chose from are Adobe Flash, Notepad++, GIMP, Web Developer, Aptana and CSS Edit.

The selection of a professional web design company is as important as the entire business plan. It is not one time activity. Web owners need the web maintenance and web development support till they want to earn profits from that website. After getting the basic knowledge of web design and web development tools, select the best web designer. While conducting he searches, you will come across many terms like Website Designer, Website Programmer, Graphic Designer, Internet Marketing Consultant and SEO experts. Lots of custom web designers offer comprehensive services to take all your concerns for business development. So, you dont need to rope in different sources for variety of services needed at later stage. Here are some not to be missed important aspects while comparing your options:

KExperience

Expertise in particular platform

Trade repute

Profile for website development in same platforms

Diversity in clientele

It is not so that cost of website development is not important; it is important but do not limit your opportunities by opting for only the cheapest professional web design company. Open source options are simple and free but there may be some management and operational limitations. Also, you may come across many sources inviting and encouraging to build the website by self but experience counts everywhere.

Promoting Your Poetry Book

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At long last your book is finished. As a self-publisher poet it is up to you to market your anthology or chapbook. Self-publishing requires you to self-market successfully. Marketing your book can become a full time job and it isnt going to happen overnight. So you might be asking yourself, Where do I begin to market my book?

Website

Create a website to showcase your book. Did you know that blogging is a great way to advertise your book? Google bots crawl blogs more often, than other web sites. If you would like a professional website and know little about creating a website, I recommend hiring a web designer. http://invision-graphics.com offers writing templates and book covering design.

Reciprocal linking

Once you have a website, you can generate targeted traffic through reciprocal linking with related high traffic web sites.

Join a Community

Online communities and discussion groups are a great way to meet people. Most communities do not allow advertising. So if you jump right in advertising your book, you may find yourself removed. Instead join in a few discussions. Once people have gotten to know you, then you can advertise that you are having a book signing or a poetry reading.

Author Interviews

Sites like http://Todays-Woman.net that focus on literature also run author interviews. This is a great promotional tool and you can also link to the author interview. Many websites that offer interviews also offer to review your book. A Google search will pull up other sites that are willing to interview new authors.

Poetry Readings

Set up a poetry reading at your local public library, coffee shop, card shop or book store. You can get the word out about your reading via your local radio station, news paper and the Internet.

Reviews

Reviews are a great way to see if your poetry anthology has any merit. Reviews will help increase your book sales. Join an online writing forum like http://Todays-Woman.net. This is a great way to get reviews, offer to review other poets books in exchange for them reviewing yours. Hire a book reviewer. A Google search will pull up directories of book reviewers.

Library

Ask your local library to order a copy of your book.

Distribution

Visit your local book stores and try to set up a meeting with the manger. Most book stores will take your book on a consignment bases and while you are there you can discuss having a poetry reading and offer to do a book signing. Book stores love to have promotional events and poetry readings and book signings are an easy way for them to bring customers into their store.

Radio

Mail or fax your local radio station. Let them know that you are a new local author and you were wondering if they would like to interview you. Author interviews can be a powerful selling tool on your book.

Press Releases

Write a review of your book and see if your local paper won’t run the review. Dont be afraid to send a press release more than once. You can also submit a free press release to http://prweb.com or http://pr.com.

Advertising

Include a blurb about your book at the end of each email you send.

Market your book through articles you can submit to ezines.

Promote your book through flyers you can distribute.
Some websites are willing to add swamp. ( You place your book or banner on their site and you place theirs on your site)

Paid advertising (http://Todays-Woman.net offers affordable advertising and we will create a custom designed banner for you.)

Marketing a book isnt really as hard as it looks. These tips might help you with the challenges you face as a new author. Now that you know the steps, it is time to make a name for yourself. Get the word out, have fun and enjoy your journey.

Weighing The Risk Factors Involved In E-commerce

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E-commerce has become one of the hottest trends in the arena of business today. The popularity of online shopping is increasing day by day. But at the same time, the risks involved in the buying and selling online too are increasing. Even though e-commerce has created a whole new world of buying and selling; still neither the buyers nor the sellers are free from the various risks involved in the online business industry.

First of all, as the scope of e-commerce is global, the products and services are sold all over the world through the internet. So chances are quite high of your coming across various international laws that you may not be aware of. Some countries may prohibit the sale of certain kind of products or may have distinctive business laws. Hence, not being aware of various international laws in this case might hamper your online business operations. Besides, the ignorance regarding the domestic business laws that govern the internet commerce could end up in bringing some unforeseen expenses to you.

Secondly, there is a very high risk of defrauded transactions over the internet. There are many online businesses which take the advantage of distance between customers to wrongfully lure them and sending them wrong products. Also, while making payments through credit cards, customers may have to face various security issues in terms of losing their card information as well as finances. However, it is not only the customers; the online vendors are at equal risk of being defrauded while accepting payments through personal checks or money orders. Hence, it is essential to do a thorough research before finalizing your business transactions online.

There also runs the risk of information in the online business. Online information can be damaged, stolen or released with unauthorized access to a website. Plus, there is also a high risk of several copyright infringements in regard of your online information which can prove to be really damaging.

Equally harmful is the technological risk in terms of your website or web business getting affected due to technical errors. There might be attack from computer viruses which can damage your website to a great extent. There might be some negligent errors or omissions in software design which can cause unauthorized access. Or there might be problems arising due to ISP server clashes.

Besides all these risks, e-commerce also has the disadvantage of lack of personal touch and interaction between buyers and sellers. As online business is done with machines and computers, there is no such thing as personalized customer relationships in it.

Although e-commerce development can certainly prove to be an eminent business prospect for both buyers and sellers; all that is needed is a proper understanding of all its pros and cons so as to avoid the various risks involved.